Thirteen Productions Website Redesign and Redevelopment

We’re thrilled to showcase our recent collaboration with Thirteen Productions, a prominent UK-based hard dance record label. Our team successfully executed a comprehensive website redesign and website redevelopment, delivering a modern, user-friendly, and visually striking online presence.

Client Kick-Off Meeting

The project began with a detailed kick-off meeting where we discussed Thirteen Productions’ goals, preferences, and budget constraints. This initial consultation allowed us to understand the brand’s identity and the key functionalities they needed from their new website. We also set clear expectations and timelines to ensure a smooth workflow throughout the project.

Analyzing the Existing Website

During our analysis of Thirteen Productions’ existing website, we discovered that while the site was popular among their fan base, it required a modern refresh to stay competitive in the fast-paced music industry. The site consisted of seven main pages:

• Home
• About Us
• Meet the Team
• Links
• Music Store
• Merch
• Contact Us

Given the client’s strict budget, we agreed to retain the existing “Merch” page, which linked to their Myspreadshop page, a free merchandise platform. This strategic decision allowed us to focus on redesigning and redeveloping the remaining pages while staying within budget.

We also conducted a thorough analysis of the website’s linking structure and remapped it to enhance its search engine rankings. We implemented appropriate redirect rules for any changed or removed URLs, ensuring that the site’s SEO value was preserved.

Upgrading the Email System

In our discussions, we also addressed Thirteen Productions’ email setup. They previously used a generic Google email address for communications with artists and customers. While functional, this setup lacked the professionalism that a dedicated email domain could provide.

As part of our “Advanced Plan,” we upgraded their email system by providing five custom email addresses with the domain @thirteenproductions.co.uk. This upgrade significantly enhanced the brand’s:

• Consistency: Custom email addresses that match the domain name reinforce brand identity, creating a cohesive and polished image.
• Credibility: A custom domain email conveys that recipients are interacting with an established, serious business, thereby increasing the legitimacy and trustworthiness of communications.
• Professionalism: Moving from a free email service to a branded domain indicates a well-organized and professional business, showcasing Thirteen Productions’ commitment to a high standard of communication.

Redesigning Thirteen Productions Website

Following the kick-off meeting, our design team quickly moved into the redesign phase, maintaining constant communication with Thirteen Productions to ensure their satisfaction at every stage. The redesign was completed in under two weeks, during which we focused on creating a modern, responsive, user-friendly interface aligned with the brand’s identity.

To resonate with Thirteen Productions’ target audience, we carefully selected a colour scheme after analyzing their existing branding, fanbase demographics, and the hard dance music genre. We chose a vibrant purple as the primary colour, paired with a sleek black background. This combination reflects the bold, energetic nature of the music while creating a striking contrast that highlights key elements on the site.

Development Phase

With the redesign approved, we moved into the development phase, choosing WordPress as the platform due to its ease of use and flexibility, allowing the client to manage updates independently in the future. We developed Thirteen Productions’ a custom theme to meet their needs as well as incorporate over 15 plugins, for free, to achieve the desired functionality.

Throughout the development process, we prioritised thorough user testing to ensure the website was not only visually appealing but also functional and user-friendly. On top of this, we conducted extensive tests across different devices and browsers to guarantee full mobile responsiveness, ensuring a seamless experience on smartphones, tablets, and desktops alike.

The development was completed in under two weeks. During this time, we provided Thirteen Productions with live login access to monitor progress in real-time, allowing for continuous feedback and adjustments. This collaborative approach ensured that the final product met all of the client’s expectations.

Training and Handover

As part of our “Advanced Plan,” we included complimentary training, after the completion of the website, to equip the Thirteen Productions team with the knowledge and skills needed to manage their new website. We provided video tutorials and hands-on training sessions, ensuring the team felt confident in maintaining and updating their site independently.

The Final Result

After rigorous testing and final adjustments, we launched the redesigned and redeveloped website for Thirteen Productions and received great feedback from their owner Carley:

I want to thank you for all your hard work and dedication towards getting my website up and running and in a great time frame too! The process was smooth running all the way through and the results are simply amazing. Highly recommend the company. It has been a pleasure to work with Connor and looking forward to seeing my website grow. If it wasn’t for you it wouldn’t have been possible. Thanks again!

Working with Thirteen Productions has been an absolute pleasure, and we’re incredibly proud of the results. The new website not only enhances the user experience but also reinforces the brand’s identity in the competitive music industry.

We invite you to view some of our highlights from the transformation below:

Home Page

Artist Page

Music Page

Contact Us Page